You've been meaning to sort your website for about three years.

It isn't because you're lazy. There's never been a week where it was the only thing you had to do. Give me an hour and I'll show you what changes that.

We're on

Tuesday 11 August, 7:30pm

Online, on Zoom. I start on the half hour and I finish on the hour.

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The hour itself

Things you can use, then your questions.

What AI is actually any good at in a small business

And the jobs it's still rubbish at, so you stop wasting evenings on the wrong ones.

What your website has to do to bring work in

A price on the page, a form that asks the qualifying question, and one reply that fires on its own. Most sites have none of the three.

Your brand — what it says about you in three seconds

The judgement a stranger makes before they've read a word. We'll look at what yours says now, and what you'd want it to.

Your brand voice — and how to get AI to sound like you

This is why you got waffle the first time. Nail it and everything AI writes for you reads like you, not a robot.

I'm not teaching you to build anything on the night — the building is the two-day course. This hour is the thinking about your website, your brand and your voice that you can take away and use, whether you ever book anything or not.

The catch, said first

Yes, there's an offer at the end.

You've probably sat through a free AI webinar that turned out to be ninety minutes of pitch and nothing else. So here's the deal up front.

There is an offer at the end — a paid course, if you want to go further — and I'll talk about it for about ten minutes.

The other fifty are me showing you things you can go and use whether you ever book anything or not.

Don't come if

This isn't for everyone.

You already use AI properly in your business. You'll be bored. This is the ground floor.
You want to play with AI as a hobby. This is about saving time in a business.
You can't confidently use email and a browser. That's a real bar and it rules some people out. I'd rather say so now.

Who's running it

Paul Rudland.

Twenty five years self employed in IT. My old school re-employed me to do their IT after I left, then various companies and schools, then the degree.

These days I build AI into how businesses actually run. It all gets tested on my own lot first: investment software, landlord compliance, a licensed wedding venue, a community café, drone services, property and lettings.

Outside work I'm Deputy District Commissioner for Scouts and a drone pilot with Suffolk Lowland Search and Rescue. We're bringing AI into both, mainly to give volunteers their time back on the admin.

I'm not going to tell you I'm an expert. Have a look at the list and make your own mind up. And I'm not on my own.

And alongside me

Halstead Ottley.

Halstead runs the business and mentoring side. Over 35 years in property — building buy-to-let and HMO serviced-accommodation portfolios, and mentoring others to grow their own.

Alongside that: nearly two decades as a personal trainer and karate instructor for a charity, and 15 years building a network marketing business, mentoring people to real results there too.

The thread through all of it is the same — spotting what's actually holding someone back, solving the real problem, and helping them build something that lasts. That's the lens he brings to the room.

Free · Online · One hour

So why not come and have a look first?

Tuesday 11 August, 7:30pm. No obligation, and nothing to bring.

It's a free hour — come and see if AI's for you. If you want to go further afterwards, I'll tell you how on the night. No pressure either way.

AI Confidence Coach · Paul Rudland & Halstead Ottley
hello@aiconfidencecoach.uk

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